The Top 5 Poster Design Best Practices
Whether developing signage for a law firm or creating a disposable poster announcing a concert, there are several practices that you can use when you are designing a full color sign. These practices will not only help your poster to stand out and be more visually appealing, but it will also help it to better fulfill whatever purpose you have designed it for.
To help you out with your design process, here are the top 5 poster design best practices:
1. Grab Attention
The first one of these practices is to learn how to get the attention of the people who are going to be looking at your poster. This means that you are going to need to put an element on your poster that is going to get people immediately interested. Most of the time, this is going to be in the form of images, but really the options are limitless as to what you can put on your poster. This is going to be especially true if your subject matter is going to have a lot of impact on it that you will need to bring out.
The second one of these practices is to make the poster look very simple. This means that you are going to want to tell as much of the point of your poster through pictures instead of writing everything down. This is the best way that you are going to get people interested in your poster. Most people are not going to want to sit around and read the information on your poster when they can just look at the pictures and know the whole story.
3. Text Formatting
The third one of these practices is to make sure to use fonts within your text that are going to make those words stand out. You might want to try to find a font that is going to be a little bit unusual that is going to make it unique for your poster. This means that you are going to want to stay away from the fonts that people might normally use. But you are going to need to make sure that you do not choose a font that is going to be hard for people to read. It is also a good idea to only use a couple of fonts on your poster so that you do not confuse the people reading your poster.
4. Color Choice
The fourth one of these practices is to make sure that you choose colors that are going to best represent your poster. But you are going to want to ensure that all of the colors are going to match correctly. You are never going to want to use colors that do not go together because it is just going to make your poster look odd and unappealing. The best way to choose proper colors is to figure out the main color that you want to use on your poster and then find the colors that will coordinate best with that color. This might require you to use a little bit of imagination when it comes to the colors of your poster.
5. Give Priority to Important Aspects
The fifth one of these practices is to make sure that you match the importance of the things that you are writing about with the size of your font. This means that the things that are most important on your poster are going to need to be in the biggest font. Then make the font smaller based on the importance of the text. Write the text on your poster like you were making a short story about your poster. This is going to allow people to know the most important parts of your poster are going to be.
The writer of this article, Nicole, has been writing about print marketing and poster printing for years.