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How Graphic Design Impacts Content Marketing

Just about everyone involved in marketing in any manner understands the value of content marketing by this point. If you’re still not familiar, consider that 70% of B2B marketers intend to generate more content in 2017 than the previous year. In addition, 81% of marketers saw increased traffic with as little as 6 hours each […]

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Do Chargebacks Make Affiliate Marketing Too Risky?

Marketing is an essential component for any business. Stop marketing your products or services and you can expect sales to dry up. However, not all marketing is the same. You can’t embark on just any online marketing campaign and expect instant success. In fact, if you aren’t careful, your marketing can actually do more harm […]

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Understand Your Audience

When it comes to online marketing, you can’t design for you, your boss or your client. You have to design for your audience if you want your work to be effective. Sure, you want yourself and everyone else to be happy with what you’ve created, but ultimately, your audience will be the ones to determine […]

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Establishing a Relationship with Writers

When you work in online marketing, you’re going to have to work with writers. It makes sense to have a good relationship with them. This will help you to not only create more effective work, but to have a more enjoyable design experience, as well.

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Is Your Online Marketing Setting You Up for a Chargeback?

Chargebacks aren’t usually a topic most online marketing specialists concern themselves with. In fact, few even know what the concept is! However, if you are helping clients with their web design or marketing campaigns, you really need to consider how your actions affect their bottom line.

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Online Marketing for Photographers and Artists

In the digital world, more and more businesses are moving online. Artists and photographers have been making the move to digital for quite some time now. The advent of digital photography, as well as digital art, is a huge part of the web right now. As with books and other creative endeavors, artists are really […]

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What is the Difference Between a Brand, an Identity and a Logo?

When dealing with graphic arts and creative types, you will often hear the words logo, identity and brand used and you may be left wondering what exactly each one is and how they can benefit your business. These words are often misused and interchanged, but as any good designer will tell you, there is a […]

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Is Social Media Ruining Our Minds?

It’s hard to believe that it has only been in the last couple of decades that the personal laptop computer has become widely used and owned by a vast majority of working adults for personal and professional uses. It is even more hard to believe that within that same time, smartphones and personal cell phones […]

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9 SEO Tips to Beat Google Penguin Update

The recently released search engine ranking algorithm had a tremendous impact in the way webmasters follow and practice SEO techniques. The algorithm update released by Google on 24th April, 2012 is said to be the most significant algorithm change made by Google till date. Within a few days of its release, Google Penguin affected a […]

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How to Kill a Website

There are countless websites out there on how to make the best website, how to make your website thrive, and generally how to be a hit online. However what you often don’t see is how to kill a website. This is a mistake however, because knowing what not to do, and knowing the precise things […]

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