Priority One Clearing Tells Us How to Make the Perfect Magazine Ad
Designing the perfect magazine advertisement is always a challenge. That’s why we sought out help from the magazine experts at Priority One Clearing Services. Priority One Clearing brokers millions of magazine subscriptions each year, earning them the title of one of the best magazine subscription clearinghouses in the nation.
With all those subscriptions under their belt and connections with the industry’s biggest publishers, the advice offered by Priority One Clearing Services is obviously the best tips we could come by.
Great Source of Information
Many people believe print publications are a dying art form. Therefore, there isn’t a lot of relevant, current information available. So, we sought the advice of magazine experts at Priority One Clearing Services.
Because of the scarcity of relevant information, we were especially grateful to get this highly-sought-after advice. Priority One Clearing staff is more than capable of saying what does and doesn’t work when it comes to magazine ads.
Let’s hear what they have to say!
Magazines use quality, glossy paper. That means your images have to be high-res, if you want them to look good. According to local magazine specialists at Priority One Clearing Services, magazine images need to be a DPI of 300 or higher. This will help ensure that your images appear crisp and clear.
After all, an ad with a fuzzy image isn’t going to convert sales. People will either be too distracted by the lack of quality to notice what it’s promoting, or worse, they’ll see the ad’s quality as a reflection of the very thing it’s attempting to sell.
With magazine ads, you’re paying for the amount of space you use. This means you must carefully consider how each bit of your ad works together.
This is not to say that you should avoid white space. It just means you should think about the impact it will have versus the impact you could attain if it was used in a different way. If you care about ROI, you’ll take the time to consider your options.
Include a Call to Action
A call to action, or CTA, is essential for almost every advertisement. Make sure the CTA stands out and that you are very clear about what action you want the reader to take.
Also, refrain from starting CTA with words like “if” and “please.” These tend to dilute the message and reduce the effectiveness.
Wouldn’t it be great if everything we thought would work actually worked? Unfortunately, even the best of us are wrong sometimes–maybe even most of the time.
Luckily, we live in a time when we can test everything. Try using two different headlines, images or CTAs to see which one is most effective. During an interview with Priority One Clearing staff, we learned most people are surprised at how much impact a small change can have on sales.
Try to Get on the Right Page
All things equal, people seem to prefer the right hand side of a magazine. This is where they will naturally look, and if you want your ad to get seen, you will do your best to have it placed in that area.
Know the Audience
Make sure your advertising is properly targeted. You don’t want to advertise fast food in a weight loss magazine. Your ad about adding an extra cheese burger for only $0.25 won’t look as appealing next to an article exposing the truth behind obesity.
Design the Right Ad
Creating an ad isn’t easy, but it’s definitely a lot of fun. Considering your medium is always necessary. When it comes to magazines, there are a few things you can do to make sure your advertisement is effective.
If you have any suggestions we left off the list, let us know!
And thanks again to the pros at Priority One Clearing. If you’d like to know more about magazine subscriptions or advertising in them, check out the Priority One Clearing website.