Graphic Design – Color Theory Basics
Color theory is a pretty loaded topic when it comes to graphic design, graphic arts and package design. When dealing with the arts, or rather any form of medium, it’s good to have a basic understand of theory. For example, in order for a musician to play properly, he has to understand the underlying principles to music – how to read notes on a staff sheet, melodies, what key a song is in, scales, riffs, and so on – in order to perform.
The same concept applies to artists and color theory. Color theory involves different types of scientific principles such as spectroscopy, optics, human anatomy and physiology, art history, art theory, ethics, psychology, architecture, design, typography and many other applied sciences. Color theory will help improve your graphic design.
All these help and play a role in graphic design – and how you can use color to convey a special feeling, and what certain colors mean to specific nationalities and cultures. For example, the color blue can mean depression – a state of sorrow, sadness. It can also mean security and resolve, but it all depends on how it is conveyed and used, as well as the person’s own individual association with the color. This is especially important for the graphic arts and graphic design.
When you’re dealing with online marketing for a specific demographic, it is important to know how colors mean to specific age groups, nationalities, and culture.
How is color created?
There is a wide variety of colors out there, how are they formed? The first three colors are prime colors, which are red, green and blue. These colors are prime because they cannot be created by mixing other colors.
Other colors such as orange, magenta, and purple are created by mixing a variation of red, green, and blue.
There are various types of color schemes as well, such as monochromatic, complementary, split-complementary, and triadic – just to name a few.
For example, the monochromatic theme only uses one color with a varying degree of brightness and intensity of one color. Monochromatic is simple and elegant, the colors are soothing and help convey a cohesive feeling for graphic design and artists.
Understanding all these concepts are important when dealing with any form of graphic design, and is important for graphic artists to understand.