Designing for Mobile
Web design is no longer effective if you don’t consider the different avenues in which it will appear. In the past, you were able to create online designs while only considering the various browsers that would be used. Now, we have to consider how they will appear on various mobile devices, such as tablets and cell phones.
Know Your Audience
The truth is, that it’s difficult to make every single design piece you create work across all platforms. What looks good on a tablet might not work on a cell phone. What looks good on an iPhone might not work for Android.
If you are able to define what devices and operating systems your target is viewing your material through, you will be able to focus your efforts on the most important areas.
Identify the Most Valuable Content
In some cases, it will be necessary to strip away certain elements of design and copy to make it work on a particular device. For this reason, you need to know which elements you cannot live without and which items you can get rid of, if needed.
This is a process that should not be taken lightly. Graphic artists already spend a great deal of time and effort ensuring that every piece of their design is serving a purpose. To make content work with mobile devices, cutting something out may be necessary, but it should be done with care.
We’re lucky to live in a world where we don’t have to rely on intuition and educated guesses. We can test our design to make sure it is doing the job we need it to.
First, look at how your design appears across multiple platforms. It’s a good idea to have a lineup of devices laid across a table to view your work, rather than using a website that is meant to imitate how it will appear in those same devices. This will give you the most accurate view.
Second, use A/B testing. This will help you see if there is an alternate way to design that will get your better results.
You’re not going to be able to do everything you want with mobile design. That’s okay. View this as a challenge to overcome, rather than a roadblock that is holding you back.
Ultimately, limitations will force you to think in a manner you’re not necessarily accustomed to. This will allow you to come up with new and more interesting ideas than you would otherwise.
Optimize for Mobile
Your content is going to be viewed on mobile devices, and you need to account for that. If you design with mobile in mind, you give your work a chance to be as effective as possible.