Graphic Design, Web Design

6 Tips On Creating An Online Graphic Design Portfolio

Designing an online portfolio is the next best thing to advertising yourself online as a graphic designer. It gives you the opportunity to get more market juice for your work and hence more clients. It is an easy way to get recognition and work opportunities, especially if you are a freelancer.

  • Simplicity

The key to creating an online portfolio is keeping it simple. Use catchy phrases that make your clients want to know what exactly you do. Keep your introduction brief and direct. Use short and simple words to explain yourself. It would be very disappointing when a potential client does not understand your portfolio because they are unfamiliar with the language you have used.

  • Keep the pages down

You may have a lot to say but the space available on the website might not be enough for all that. However, you should not try to clutter your portfolio with everything. Choose what to say and what to leave out with care. A two to three page portfolio is usually the best because it is not tiring to read for the potential clients.

  • Update your portfolio from time to time

It is very important to update your portfolio every other time because clients want to see your latest work. Update your new projects to attract more customers. There is a lot of competition in the graphic design industry and so it is advisable for you to update your online portfolio with a new work to be able to compete with other designers.

  • Keep focus

Graphic designers in general tend to be good at more than just design but do not focus too much on all the other things you can do like web development. You can mention what else you can do but remember to advertise what you are best at.

  • Visible contact information

Your contact information is how your clients will be able to reach you and so it is important to make sure it is visible. If your potential clients take too long trying to find your contact information they might just give the job to another designer. You also need to give easily accessible communication lines. Another tip you can use is offering various forms of contact for your clients to reach you.

  • Customer testimonials

Ask your previous clients to tell you what they thought of your work and use these testimonials on your portfolio. This effective measure can build confidence in your potential client. They tend to believe what your previous clients say and these testimonials build their trust in you.

  • Take photos of your work

Professional photographs of your work make your portfolio even more attractive. Print out the designs you have made so far and take photos of them. Ensure you have adequate lighting as you take your photos and create a good background for them.

At the end of the day, you want to make your portfolio stand out. The client is keen to see what is best in you, and what gives you a cutting edge above the rest. Thus, by making it better and improving it, the more you will sell yourself to the potential client!

Henry Lawson is an expert business analyst working for leading companies.He recommends logo designer Melbourne as a perfect option for all graphic designing solutions.

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