Graphic Design

6 Tips For Awesome Logo Design

The key to creating a great company logo is finding the perfect balance between creativity, innovation and artistic ability. The Lion Bird logo (see image) is a good example of all these elements with the eyes of the lion drawn inside the raised wings of the bird.

If you’re an aspiring designer or a business owner looking to embark on the journey to the perfect company logo, here are a few things to keep in mind:

1.) Keep it simple, stupid. When it comes to logo design, less is more. People should be able to make the connection between a business and its logo fairly quickly. A simple design is also easier for the target audience to remember. Consider the logo designs of Audi’s four rings or the Nike tick: They look polished but the underlying design is simplistic, however these logos belong to two very recognized brands.

2.) The colour scheme. The end logo design should look good in any colour, including monotone. What’s important here is the combination and colours should always contrast well. It’s important to bear in mind that people tend to associate certain elements and feelings with different colours. For example people may associate the colour yellow with fun, happiness and cheerfulness, while green may be associated with nature, organic material, earth and growth.

3.) What makes your brand? While a logo should needs to be visually appealing to make an impact, it also needs to communicate the brands overall message – i.e. what makes the business stand out from the crowd.

4.) Look for inspiration. If you’re struggling to come up with ideas, websites like showcase the work of different designers that you can look through for a bit of inspiration. Another idea is to dig up one of your old sketch books and look through some of old drawings/visual ramblings to get the creative juices flowing.

5.) The size of the logo. While you’re in the process of designing, keep in mind where the logo will be used – i.e. will it be printed on T-shirts, coffee mugs or turned into a larger than life light box sign amidst state of the art cladding panels on the outside of a building. Experiment with different sizes throughout the design process to establish what sizes will be most suitable.

6.) Font selection. A logo can include text or exist independently. Conversely the text on its own can make up the logo in its entirety. Keep in mind that a custom designed font not only adds a sense of originality to a design, it also makes the end product that much harder for your competitors to mimic.

Featured images:
  •  License: Creative Commons image source

This article was written by Daniel Stevens who is a fan of the great outdoors and when he’s not writing up a storm 😉 – that’s where you’ll find him.

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