5 Tips For Choosing Fonts For Design
Fonts are so important in the way our work is perceived and there is so much to consider and to figure out when picking one for your project. So, we’ve come up with five great tips for choosing the best font for your task.
Font and Design
You have to remember that fonts and the letters they produce are shapes and so should work well with the overall theme or design of the item you are working on. Font should match the colours, feel and the meaning your site or brochure or sticker design are trying to put across and reinforce the overall theme of the project.
Some fonts are universal and some are not and if you’re using one company to design, another to print and used your own computer you may end up with one of the three that doesn’t support a font package depending on the operating system. There is a growing list of universal fonts, but some of the more obscure ones are not uploaded to all software across all systems.
Of course, there are ways around everything and it’s possible to turn fonts into images and then work wizardry on them so they can be used. However, this can all be the long way around things and take a lot of time and effort.
Serif and Sans Serif
This is the fundamental separation. As a loose note the serif font is better in print, as the serif keeps the space between letters. They also create a certain feeling of the intellectual or the professional and communicate a different feeling.
Sans serif are often much better for the web and appear cleaner in digital form and are more readable. They tend to be more youthful and modern then the serif fonts. Serif fonts offer a more professional feel for clients like lawyers or doctors.
A Number of Fonts
There are no hard and fast rules that bound you to using one font and one font only and a mixture can add something a little extra to your design. There are all sorts of fonts that work well together and can give specific areas an extra dimension. Keep your choices uniform and ensure that there is consistency.
Of course, there is plenty of advice on what to choose here and what not to choose – comic sans comes to mind repeatedly.
The main thing to remember is that like letters, each font is for a different meaning or purpose and you choose it with what you wish to communicate in mind. Make sure that the font you pick communicates the message you want to communicate and then pick wisely and objectively.
Fonts are so effective on so many levels and picking one ensures that your business puts its best foot forward and makes the best first impression it can.
Cormac Reynolds is a lover of design and has taken an interest in it from an early age. He has written for a range of sites across the net on the subject.