Web Design

10 Things To Improve Conversion Rate of Mobile Website Design

moneyThe mobile shopping experience is becoming common place in today’s market. In 2012 there was an 81 percent increase in mobile commerce. That translates to a whopping $25 million market! Is your website design tapping into the mobile market? If not, you’re missing out on a large segment of the consumer population. Here are ten things you can do to improve conversion rates of mobile websites.

  • Remember that mobile users use their fingers and not a mouse to navigate. This means your web design needs to use buttons and not drop down menus.  This will make it easier for mobile users to purchase products and services off of your website.
  • Make your mobile website simpler than one a desk top user would see. Use buttons not text links to make it easier to navigate.
  • Don’t use large image files. These make your website load slower and may not be seen on mobile devices.
  • Tap into the GPS feature of mobile devices to target geolocation. This will help customers find local locations if you have brick and mortar stores. You can also use this feature to auto-fill forms for the user making their experience even more streamline.
  • Use one tap calling. This feature lets users call you by just tapping the phone number on their screen. This keeps them from having to write down your number and makes it easier for them to contact you.
  • Mobile devices can’t handle a lot of elements such as links, graphics, and other elements that add weight to a site. The average mobile site only uses 54K as opposed to a website designed for a PC which uses 637.4K.
  • Test the loading speed of your mobile website. Studies show that if your site takes longer than five seconds to load 74 percent of visitors will abandon the site. After you build a mobile version of your website take the time to test it on different mobile devices to gauge loading speed.  If your web design is slowing down the mobile user, make some changes.
  • Use a one page checkout process. Mobile users are on the go and the faster they can make their selections and check out, the more conversions you will have.
  • Customize your call to action to mobile users. This means using large buttons, adding flash elements, and making your call to action stand out. Use contrasting colors for your call to action to really make them pop.
  • Keep text to a minimum. Mobile users are very visual and don’t have the patience or time to slog through a bunch of text. In the same vein make sure mobile users can view your site without scrolling from side to side.

It’s not secret the mobile segment of ecommerce is growing. Mobile and smart device sales now outrank PC sales, and 28 percent of all internet use is from mobile devices. In 2012 it was reported that 86 percent of adults in North America own at least one mobile device and use it to access the internet. Don’t miss out on this potential for conversions and sales. Get your website design mobile ready today.

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